A Losing Battle? Health Science in the Age of Celebrity
There is a ridiculous amount of science-free health and wellness advice floating around in popular culture. And much of this information is conflicting, misleading or just plain crazy. In this provocative presentation Professor Caulfield will explore why and how health information gets so twisted, including the increasingly important role of celebrity culture. He will also review why this matters (and it does!) and how it impacts our health and health policy.